T-Mobile Website
Since 2018, I have been in charge of developing many sites and hundreds of module placements in almost every existing page within the T-Mobile.com ecosystem, keeping up with high standards of the brand ton and presence on the web. Below are a few examples where I was part of teams in charge of creating from the ground up or reworking pages—as the sole copywriter on the assigned team.
The Home Page
Starting in 2022, we began working on redesigning our most important site: the home page. T-Mobile.com was saturated with offer banners and there was no defined user experience architecture in place:
Our digital gateway became a stack of unrelated deals, and prospects would soon lose interest or feel overwhelmed by the experience.
We understood that the Home page should be a hub for our deals and services, serving as a digital directory rather than a digital coupon page. We compartmentalized each category in well-defined spaces, shifting the site to a wayfinding-driven design, reducing the amount of copy on each module, and offering a taste instead of the full offer or promotion’s language. This allows for customers to more easily navigate to the most relevant information with greater ease and simplicity. The result went live in August 2023:
The site was divided into 5 sections:
A prominent 3-banner section is on the top for the most important deals and services.
A device deal carousel for all phones, tablets, smartwatches, etc.
A plans section with 3 tabs for different options.
A benefits carousel for other deal-related services and programs.
A wayfinding module for quick access to our most important services.
After testing the new web design, the results surpassed any expectations. By making the site more intiutive and user friendly, we’re projecting a +18 million dollars increase in sales per year vs the previous site:
The Benefits Page
After the initial success in redesigning the Home page, the user experience concept was imported to another site with significant traffic and similar issues as the previous Home page: the Benefits page.
With the lessons learned from the Home page, we compartmentalized the Benefits page into different sections according to the nature of the offer, providing another wayfinding experience for users to navigate the page with more ease and simplicity.
Other sites I have previously worked on
Since 2018, I have been involved in developing countless sites and placements for the T-Mobile digital ecosystem. Here are a few examples of fully-worked sites:
2023 MLB All-Star Week Page: The summer classic was played at T-Mobile’s hometown (and T-Mobile Park no less). Our goal was to create a site that felt welcoming and familiar to keep the fans informed of the week’s activities along with how our 5G technology has impacted America’s favorite pastime.
2022 Hispanic Heritage Month Page: It was created from scratch and introduced Spanglish language to add relevancy for our Hispanic community, but faint enough for our general market to understand and engage with the content.
Deals Hub: Reworked in its entirety. I was in charge of mapping the wireframe with the designer, creating copy, and adjusting the existing copy for the new page to flow in the way we envisioned.
What is 5G page: Reworked completely. I was in charge of mapping the wireframe with the designer. All copy had to be rewritten or re-adjusted to increase page engagement.