Digital – T-Mobile Sweepstakes
T-Mobile Tuesdays – Social Media Sweepstakes
Goal:
Become trending during our sweepstakes campaign.
Idea 1:
We created a sweepstake, encouraging people to share our posts, to tell to us about what they liked the most about the S10, to invite other to join the conversation, etc.
Results:
541,204 Impressions in only 5 hours.
10,742 Engagements.
#1 Trending Topic in the United States
ACD: Chelsea Phipps
CW: Andres Martinez
AD: Annie Green
Idea 2:
In a one-in-a-lifetime situation, we wanted to promote the 2/22/22 date by giving away 2-related perks to customers and followers alike.