Digital – Othr Guyz – Wendy's

Othr Guyz – Digital activation for Hispanic Market

Goal:

Talk about Wendy’s fresh, never frozen beef and how they don’t freeze their patties.

Idea:

Highlight the competition’s frozen beef patties as a fictitious company (Othr Guyz LLC.) and show them in contrast with Wendy’s burgers through a humorous, culturally-relevant way.