Wendy’s Pretzel Love Song – Digital activation
Goal:
Celebrate the return of the Wendy’s pretzel bun by engaging with our customers in social media.
Idea:
Use real tweets from fans to showcase their love for the pretzel bun with a love song. We also brought Jon Secada back so he could sing it for us.
CCO: Claudio Lima
VPCD: Federico Hauri/Hugo Castillo
ACD (AD): Ricardo Lopera
CW: Andres Martinez
Awards:
ADDY (Regional) - Gold
ADDY (Local) - Gold
U.S.H. La Idea Award - Bronze