Sometimes I write, otras veces escribo.

Sometimes I write, otras veces escribo.

Radio – Courage – We Save Lives

Courage – Radio campaign

Goal:

Call people’s attention about the dangers of drinking and driving using a radio campaign.

Idea:

In the theatre of the mind, we portrayed a drama situation that it appeared to be a suicide attempt. At the end, we unveil the nature of the situation: A person was about to drive.

VPCD: Federico Hauri

ACD (AD): Ricardo Lopera

CW: Andres Martinez

All Digital – T-Mobile Website Digital – Pretzel Love Song – Wendy's Radio – Autotune – Popclik Digital – Othr Guyz – Wendy's Digital – T-Mobile Tuesdays Social + Web TV – Wendy's Digital – T-Mobile Sweepstakes Digital – Miller Lite Social Media Radio – Charging songs – Popclik TV – Redd's Apple Ale Radio – Courage – We Save Lives 360 –Hispanic Heritage Month – Winn-Dixie

Digital – T-Mobile Website Digital – Pretzel Love Song – Wendy's Radio – Autotune – Popclik Digital – Othr Guyz – Wendy's Digital – T-Mobile Tuesdays Social + Web TV – Wendy's Digital – T-Mobile Sweepstakes Digital – Miller Lite Social Media Radio – Charging songs – Popclik TV – Redd's Apple Ale Radio – Courage – We Save Lives 360 –Hispanic Heritage Month – Winn-Dixie