TV – Wendy's

Es Rico Ser Distinto (Deliciously Different) – Hispanic Market

Goal:

Celebrate Wendy’s uniqueness. They don’t cut corners, their beef is never frozen, their fries are hand-cut. Different, and worth celebrating.

Idea:

We Latinos, just like Wendy’s, are different and proud of it. We embrace our culture and we never forget where we come from. This sentiment can relate to Wendy’s long journey to what they have become and what they represent.

La Familia Rojo – The Rojo Family – Hispanic Market

Goal:

To give Wendy’s a unique personality that Latinos could relate to.

Idea:

We created a series of episodes about a Latino family that embodies the values of the brand and the traditions of the Latino community.