Digital – Social Media – Miller Lite
Social media content – General market and Hispanic market
Goal:
Keep customers engaged with Miller Lite on a daily basis.
Idea:
We created a wide variety of social media posts that appealed to our customers’ interest and culture, both in English and Spanish.
VPCD: Bruno Guimaraes/Rodrigo Linhares
AD: Juan Herrera
CW: Andres Martinez
(Samples):